Occupy Skid Row: Public Enemy’s Historic Concert Exposing LA’s Dirty Secret

Los Angeles Community Action Network and Public Enemy came together last year for a historic event called Occupy Operation Skid Row. It was a musical festival featuring legendary hip hop acts like Cypress Hill, Kid Frost, YoYo, Mellow Man Ace along with General Jeff of Rodney O & Joe Cooley.

Jeff for those who don’t know is dubbed the Mayor of Skid Row, because of the work he’s done for years to try and alleviate the harsh conditions of one of the nation’s largest concentrations of homeless and LA’s dirty little secret..As Chuck D pointed out the overwhelming majority are Black and they are shunned and ignored.

Below is a short documentary that brings the event to life.. It also touches upon some of the challenges facing those on skid row as well as how this large homeless population gets used by police to manipulate crime stats. Many are arrested for petty crimes like sleeping on sidewalks, urinating or drinking in public.. Their arrests get entered into crime databases and help highlight favorable results.. This was a tactic former LA Police Chief William Bratton did when he was running the department.. He arrested over 27 thousand people in LA skid row in a 3 year period and gave out 36 thousand citations.. Skid row is home to 15 thousand people.

You can peep the interview we did with Chuck D on the eve of the event...HERE 

You can also peep the concert /documentary as well.. Enjoy and Reflect

http://vimeo.com/57948440

Editorial: How Cristal Hustled Hip Hop

Everybody in Hiphop Hates Chris, but so what?!
How Cristal hustled Hiphop
By: Hadji Williams aka Black Canseco-June 22 2006

Hadji Williams author of Don’t Knock the Hustle

After spitting its virtues for ten summers, Jay-Z and his hiphop minions are now boycotting Cristal, a hiphop staple after Frederic Rouzaud, the brands managing director made what many are calling elitist and racist comments against the hiphop community’s economic support of Cristal in a recent interview in The Economist magazine. (www.targetmarketnews.com)

What can we do? We cant forbid people from buying it. Im sure Dom Perignon or Krug would be delighted to have their business. Rouzaud said of hiphops pallets.

Well, as a 15 year marketing vet, I’ve got a scoop for Marcy’s all-time great: Your boycotts too late, fam. In case you havent noticed, it works like this, folks: Hiphop, like the Blues, like most everything from the black community before gets mined for its cool cache. And this time, y’all been strip-mined and pimped as corporate cheerleaders. And basically for free, no less.

Rouzaud never cut any brother a check for any of those mic checks. The nouveau rich and the not-so riche been chasing Cris and those uppity brands because Jig, Puff and every other bruh with some BDS and MTV said the bottle was hot. And it workedCristal is the 8th most popular brand in 2005 behind Mercedes, Nike, Bentley and Rolls Royce. Meanwhile most of the Hampton’s, Hollywood and Wall Street are, as Mr. Rouzaud, put it curiously serene.

Fact is Rouzaud is shooting his mouth off now, because he knows Cristal doesn’t need hiphops praises anymore. The Jigs up and they’ve moved on. The whole black kid made good angle is played and upscale consumers aren’t feeling us anymore. You can only play dress-up for so long before the clock strikes. Theres a reason someone like David Beckham now carries more marketing muscle than any handful of ethnic celebs you can name. (Read KNOCK THE HUSTLE I warned y’all this was coming.)

Secondly, its called luxury for a reason, folks. Luxury always excludes. Luxury excludes by class, by price, and yes, by race. And I don’t care how much money you got, IT stops being luxury once enough negroes cop it. Sorry, but its true.

But young heads are still sleeping: In the eyes of most marketers Hiphop (and black folks at large) are just disposable media outlets. It’s all about reach, frequency and brand equity. Hov don’t have the reach n frequency he used to; in fact, hiphop doesnt. (Hate if you want, you know I’m right.)

Therefore most luxury brands are starting the slow steady exodus back to more exclusionary brand strategies paler faces in their ads, more upscale and selective partnerships and cross-promotional opportunities. They want their swagger back.

See, I know this game. While my cats hustled on the streets, I got my grind on the suite stoo many brands to mention. Never Cristal, but I did help a certain, +A vodka get mad bullish few summers back. (Yep, that was me. See KNOCK THE HUSTLE.)

Anyway, once I got hooked up with some Euros who owned a hard cider brand called K. You know why they called me?

We know that in order to really push this in the states we need to get it in the black community. That’s what these Irish cats told us, point-blank. They’d never been to the US but they knew that much. They asked me for a list of hiphop stars, hot urban clubs, etc. Their plan was simple: Get slick brothers and sisters hyping it up knowing full-well everybody else would be on it in a couple of years, if not sooner.

Unfortunately cats weren’t really feeling the hard cider so it never popped. But that’s how that part of the game works. We sit in rooms and politic and scheme. Sometimes checks get cut and next thing you know your favorite rap superhero is dipped in [INSERT BRAND HERE]. Rouzaud and his kind are no different. No matter what they say.

Now, I’m not saying that’s how/why Jay got with Cris. I’m sure Hov was a Cris fan back when he was just hyping Jaz; just as Run was lacing up Adidas before their contract, and LL rocked Kangols while he was slicing up Kool Moe

Anyway, Mr. Rouzauds sentiments are an orchestrated shout out to his base that he’s putting the velvet ropes back around the Cristal. But he’s not alone. While his my-clothes-arent-for-black-folks/Oprah-interview was a hoax, Tommy Hil’s announcement that the Hilfiger brand is moving out the urban arena and back to its upscale mainstream roots is quite legit. (Google the press releases for more info.)

You cant slam a door on folks that are walking out on you. Most of the companies that have gotten cool and rich off of hiphop cosigning are cashing out and moving on. Some are looking to Hispanic consumers. Many are going for NASCAR Dads and Soccer Mom sets. Others are chasing upscale Anglo roots. Some are trying to revive the X-treme thing, etc. But make no mistake: The bachelor party’s over and hiphop just got run thru by half the cats in the house. And now, they’re going home. So who cares if you don’t want to put out anymore?

My advice to the hiphop community is this: Keep these companies names out of your mouth and don’t ride for any INC until you know exactly who you’re dealing with. Do your due diligence. Most of these folks have no regard for you, your community, your culture, or your art. Youre just a means to an end; and when push comes to shove, theyre mean and focused about getting their ends.

And to every crime nigga that rhyme: they’ll touch your mic every time, cuz their minds are quicker. Much quicker.
——-

A 15-year vet of the marketing industry, Hadji Williams is author of KNOCK THE HUSTLE: How to save your job and your life from Corporate America. Email him: author@knockthehustle.com

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An Open Letter to Hip Hop from Afrika Bambaataa

PEACE AND BLESSING TO All of Our Family of Warriors, Thinkers and Leaders:

Hope your are in the best of Health and your families. I was sent your e-mail by the Zulu-staff . I have been living in Europe for the past couple of months and been waking as many up to what we’re, doing in the states cause in some places they have the same problems with radio,especially the ones that copy The United States formats or programming of music. Then there are those specials stations that do have a balance of Ma’at on the airwaves and you hear it all.

One thing that did bother me is that these so called Rap /Hip Hop radio stations here in some parts of Germany, France, Estonia, Croatia, Spain and even good old Great Britain underground play alot of the rap records with cursing. Their excuse is the people do not know the language anyway and my answer to them is, that is bull and you DJ’s know there are many that do know some type of English and many of your are playing the curse version cause your think that makes your hardcore and down with the tuff side of what your think the United States Hip Hop/Rap is all about. That your all are helping with the conspiracy to mess up minds all over the world. After I got finish with some of these so called Hip Hop/ Music show host ,you know they could not wait to get me out of their radio stations. Especially some of the jive ones who think they know it all about Hip Hop/Funk/Soul/Rock/Latin/Soca/Jazz/House/Techno in England and other places to many to name.

You can feel the phony in all of them and their are a very few I can say who really do not know what their doing but there are the rest of them that exactly know what they are doing to the airwaves. Guess what! their are many and I mean many over here in Europe who are also tired of their radio stations that play the same music over and over again,as well as their media of television. Also Family The NWO is getting in full swing here and Mr. Tony Blair of the United Kingdom (England) is talking strong now about their Smart cards that are coming and if he is speaking strong now about it, you know their children of the UK= USA will be following to.

Family there is so much work to be done that it is disgrace-full to see with all this chaos all over the world going on,all the problems in MaMa Afrika, In India, The States and South America with crazy things happening in Europe to and those of us that do have the serious knowledge, we know what is really going on and have to prepare now if we are to survive the onslaught that is coming. All the things I have been talking for years is on the move right before us and if you hear what brother Phil Valentine, Bobby Hemit,and many of the Meta physical community of higher learning have been dropping, it is about to get super serious. The people’s mind set all over this Great Planet is jacked up and the programming of these radio and T.V shows is playing a super big role to destroy Human mentality to think and to reason. If we can not get a movement of Humans to try and change the programming of these radio and T.V. stations which is just one step of many ,then we have some serious reactions of hell that will be all over this Earth.

I would like for your if you can and whomever else to put a list of solutions that we can put together with others on a cross the board scale that all states even other countries can follow in letting people know what can they do to help change the situations of programming of Radio and Television. We want to put as many things out with flyers to give out to all that will come out in November for The Meeting of The Mind, The Balance Of Ma’at. We are going for two days to address this situation and with these papers of solutions we are calling on everyone to be accountable to what is going on in their respected Cities, Towns, States, Countries to move into action cause if they do nothing ,Then They Deserve What They Get. Also we need to reach out to many Leaders, Thinkers, Activist, Religious Heads, Movers, Actionist to represent and come out with solutions to this event for Hip Hop History Month and to all that are doing something to make change, we must push, salute and help back to the fullest our support. Stop the Killing of the Mind.

I will be back soon. If Allah willing, but you can start speaking to Brother Yoda, Dr. Shaka (zulustaff@earthlink.net) and to whomever else for we can make a movement more successful. We all have been speaking, fighting, teaching,s truggling, winning some for a moment, losing some but keep on pushing to keep what we know is right to do.

As I said many times before The Lucerferians are on the move and the Armies of Almighty RA/Allah/Jah/Yaweh/Elohim/Anu/Theos/Shango/Zeus/Oden and whatever else people want to call the Supreme Force must Rise or The Empire will Strike Back to bring Hell all over This planet so called Earth.

May The Supreme Force Bless Us All and keep Us All Always Protected against All our Enemies.

Peace ,Unity, Love, Freedom or Death, Justice
The Spirit Of Professor X Lives On

Afrika Bambaataa
The Amen Ra of Universal Hip Hop Culture
Each One Teach One,Feed One,Help One,Live as One,Leave all Egos in the Garbage
Save Planet Earth

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