What if Steve Jobs Took Over Clear Channel?

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In the 12 years that Steve Jobs has been back running Apple, the company revolutionized the computer business, created the mobile device market and attacked traditional media as effectively as anyone ever has. Imagine if he brought his ideas to radio?

Steve Jobs Replaces John Hogan

Monday, June 15, 2009  

http://insidemusicmedia.blogspot.com/2009/06/steve-jobs-replaces-john-hogan.html

Apple CEO-Steve Jobs-His innovativeness put APPLE on top. Imagine if he was to run Clear Channel?

Apple CEO-Steve Jobs-His innovativeness put APPLE on top. Imagine if he was to run Clear Channel?

In the 12 years that Steve Jobs has been back running Apple, the company revolutionized the computer business, created the mobile device market and attacked traditional media as effectively as anyone ever has.

Apple did eight great things in that time span that not only affected the geek end of their business but redefined the ego driven entertainment side.

Obviously, while record companies and radio groups slept, Apple was busy at work.

The return of Steve Jobs was in and of itself a remarkable feat. He was kicked out of the company he co-founded and Apple had a near death experience at the hands of CEO Gil Amelio.

Then in 1998 came the iMac that once again revolutionized the personal computer business and pressured the competition. Apple was back.

In 2001, the new Mac operating system was introduced – the one that’s cool, reliable and defies viruses.

That same year Apple created a new market for itself by inventing the iPod. You may remember that Mp3 players were all the rage before the iPod but they were clunky, unreliable and filled with potential — not consumer satisfaction.

One of the reasons the iPod worked where previous competitors failed is because in 2003 the iTunes Store came into full prominence. iPod customers had a cool place to plug in and fill up their devices. Nevermind that they had to pay 99 cents for the music, many were willing. Simultaneously, the filesharing market continued to grow and there was plenty of room for pirated music on an iPod.

In 2006, Apple switched from PowerPC chips to Intel – faster, better. Another improvement.

The iPhone was born in 2007 and the rest is history as the only thing holding the iPhone back from total domination is Apple’s agreement with AT&T (that will hopefully get modified soon).

Learning from the success of the iPod/iTunes model, Apple created the wildly popular App Store that resides in iTunes and helps consumers fill up their iPhones with neat and useful applications designed by all types of individuals and developers.

There is a rumor that Apple is getting ready to unveil a tablet-sized device – larger than an iPod Touch and able to play movies, videos, pictures, applications and some call it the Kindle killer because it will no doubt thrust Apple into the digital book market.

All during this time, Jobs led his company in the opposite direction of most digital businesses.

He started brick and mortar retail stores in high-end locations.

Keeping with the company’s image, the design of their stores was cool and artistically pleasing. The Apple store on Fifth Avenue in New York City is all underground with a big glass entrance leading to the escalators. The rest of the expensive real estate is “just” a plaza for pedestrians.

The new Apple store in Scottsdale – minutes from me – just opened a few days ago with high ceilings and glass walls on two sides so you can see through it. Take my wallet away, please!

This guy doesn’t quit – and during those 12 years Jobs’ health deteriorated, he fought deadly pancreatic cancer and currently is recuperating from the effects of his life saving surgery.

Now that’s putting meaning to the Apple motto “Think Different” with no excuses for personal health problems or low stock prices (remember, Apple stock was once very cheap).

In approximately that same time period, the radio industry and the record labels did what?

I’m waiting!

Let’s see.

HD radio that would revolutionize broadcasting and provide more channels to greedy consolidators.

And rather than gloss over this, remember the time, money and attention that was invested in the uncoolest consumer product since the Edsel.

Then there was satellite radio – the terrestrial killer.

Turns out satellite radio was not much better than over-the-air broadcasting and it cost $12.95 a month.

The radio lobby, NAB, made a fool out of itself by spending millions of dollars to try and kill satellite radio off when all it had to do was step back and watch. It’s like Iran. If you want to damage Iran, just let them hold elections and get out of the way.

Any new formats for radio?

Nah. Just the ninth generation hybrid of music formats that sounded similar to the eight others that preceded them.

Of course, there was new technology that made voice tracking possible, but didn’t this hurt the consolidators more than help?

How about a new generation of radio personalities.

No again.

Howard Stern changed addresses. Don Imus got more decrepit and talk radio pumped itself full of hot air pandering to the same aging audience that advertisers don’t seem to want.

I didn’t see anyone spending the fortune that it takes to start an all-news station.

How about the record labels, maybe they fared better?

Think again.

Suing consumers in their ill-conceived strategy to stand up to music pirating blew up in their face. In fact, the RIAA is about ready to have its lunch eaten – perhaps to the tune of hundreds of millions of dollars – if Jammie Thomas-Rasset, a 32-year-old mother of four and self-described “huge music fan,” wins her rematch in a Minneapolis court.

This time instead of employing a “Sonny Bono” defense strategy, she has herself a couple of sharp young lawyers – one from Harvard that are working “pro Bono” (free!) to play pin the tail on the donkey. If she succeeds, the labels may find themselves actually owing the “sued” back pay.

What about digital initiatives?

No, while Jobs was thinking different, the labels were thinking the same. Trying to hold onto a shrinking CD market because, after all, record labels are just widget makers at heart.

They blew buying Napster. Sued them instead.

John Hogan runs the Huge Clear Channel empire-With it headed to bankruptcy obviously he wasn't able to bring fresh ideas to the table.

John Hogan runs the Huge Clear Channel empire-With it headed to bankruptcy obviously he wasn't able to bring fresh ideas to the table.

Tried to cram their misguided belief that labels actually could set prices for music even while Apple became the music industry’s de facto number one record label.

I could go on and on and you probably could insert mistake after mistake from both radio and the music during the same period of time that Steve Jobs was building a hardware and entertainment giant.

Same period of time.

Same number of recessions.

Same stock market and Wall Street piranas.

Same time frame.

Same next generation coming of age except Jobs embraced them while radio and music execs tried to change their demands.

All things being equal.

Apple won. They lost.

But it is deeper than that.

Imagine for a minute – as I have done in past pieces – that Steve Jobs ran Clear Channel.

I can guarantee you Clear Channel would be a public company with a stock price over $100 and no Mays children in site.

What would Jobs have done as CEO of Clear Channel?

Let’s use our imagination.

1. He would have sought a partnership with Apple or Sony or someone to help design new age “radios” – perhaps they were like iPods and they probably would not – I repeat not – carry the terrestrial signal. Jobs would have realized that young people listen to media on-demand. Hell, if you gave Jobs the talent of Clear Channel programmers and talent, he would make you forget about Ryan Seacrest by redeploying them to digital media.

2. Jobs would have hired not fired. Firing is what losers do. Hiring is what achievers do. He would have raided Citadel, Cumulus and some of the smaller well-run groups and created the nucleus for new age plans.

3. He would control the content for new podcasting and streaming using radio talent. As head of Clear Channel, we are presuming he would also not be working for Apple so he would get ready to revolutionize the radio and record businesses with other partners. You see, radio and records fit together. Apart, both industries are weaker.

4. Jobs might have created radioandrecords.com (by buying the newspaper) and turning the name into iTunes except it would be owned by Clear Channel and the record labels. That’s where consumers would buy music, watch videos, connect with each other and artists and contribute content – right there on the very site Steve Jobs built for Clear Channel. Can you imagine the Mays’ doing this?

5. He’d sell the outdoor division while it was still worth something, get additional funding and own the WiFi space in partnership with his manufacturing sources. Jobs would know that eventually WiFi would dominate and that content is what his Clear Channel should be doing. That terrestrial radio had a short shelf life in the future.

6. Jobs would start selling the radio stations off to local operators who recognize that analog radio works. It’s kind of like what he does right now with application developers. They create the content and he controls who gets to air what where. In this case, Jobs would turn the dying terrestrial radio business into a thriving one by renting out signals to entrepreneurs who promise his Clear Channel a clean percent of the cut.

I don’t know about you, but I am getting too excited to type.

Let’s say I’m wrong – still, this is more like it.

Imagine the difference that a smart, generationally-wise CEO could have made at Clear Channel.

Or at any other consolidated radio station or record label.

One that anticipated the digital future and aggregated talent instead of spending. It would then be possible to think differently about what “radio” could have become.

Instead, we’re all increasingly asking what went wrong and what could have been had even a semi-competent CEO ran but one consolidated radio group.

John Hogan.

Steve Jobs.

Lew Dickey.

Steve Jobs.

Fagreed Suleman.

Steve Jobs.

See what I mean, the radio industry didn’t die.

It was murdered.

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2Pac Lost Interview w/ Davey D from 1991 (from Juice to the meaning of Hip Hop)

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On The Line With….
2PAC SHAKUR

The Lost Interview…1991

 

2Pacjuice-225One of the most interesting and intense interviews, I’ve ever conducted was with Tupac Shakur.. He had just hit it big with the movie Juice and and everyone wondering was he just acting or putting forth his real life persona in the movie.. Although I had known him for a couple of years it was hard for me to tell.. cause he had a loaded gun on him as we spoke…If I recall it was a 38….Pac explains in this interview his then recent encounter with the Oakland Police Department which resulted in him getting beat. I had run excerpts from this interview in a newsletter I used to publish back in the early 90s. I had completely forgotten about this interview and had misplaced the tape.

A couple of months ago while working on liner notes for Digital Underground‘s Greatest Hits which recently came out on Rhino records, I came across a tape that had an old interview I did with Shock G. I flipped to the b-side and to my surprise I discovered the missing 2Pac interview from 1991.So today in celebration of his birthday we are sending off the transcript of the entire interview. We are also going to be playing the entire interview on our Hard Knock radio show. If you happen to be located in the San Francisco Bay Area or anywhere throughout Northern and Central california tune into KPFA 94.1 FM… If you happen to be listening to us up in Seattle where we are also heard tune into Radio X. Everyone else peep us out on line at KPFA.org or radio-x.org.

We will be putting excerpts of the interview up on the site tomorrow. Enjoy the interview.Tupac Shakur considers himself the ‘Rebel of the Underground’ [Digital Underground] and for good reason. He stirs things up and does the unexpected. Such a person is bound to generate excitement because they have impact on both the people and situations around them.

2Pac in 1992 promises to have major impact in the world of hip hop. He’s kicking things off with a sensational acting debut in the movie ‘Juice‘ where he stars as the character Roland Bishop. His debut lp ‘2Pacalypse Now‘ is beginning to cause a bit of a stir on retail shelves around the country. And if that’s not enough Tupac is branching out and signing new acts to his production company including his older brother Moecedes who raps in the Toni Tony Tone song ‘Feels Good. I recently had the pleasure of interviewing this out spoken and very animated individual at his apartment where he told his tale.
Davey D
c 1991
 
2Pac: That’s my birth name and my rap name.

 


 2pacbandana-225Davey D: Give a little bit of background on yourself. What got you into hip hop?  

2Pac: I’m from the Bronx, NY. I moved to Baltimore where I spent some high school years and then I came to Oaktown. As for hip hop…all my travels through these cities seemed to be the common denominator. 

Davey D: 2Pac… Is that your given name or is that your rap name?

 

 Davey D: You lived In Marin City for a little while. How was your connection with hip hop able to be maintained while living there? Was there a thriving hip hop scene in Marin City?

2Pac: Not really..You were just given truth to the music. Being in Marin City was like a small town so it taught me to be more straight forward with my style. Instead of of being so metaphorical with the rhyme where i might say something like…
I’m the hysterical, lyrical miracle
I’m the hypothetical, incredible….
I was encouraged to go straight at it and hit it dead on and not waste time trying to cover things…

Davey D:Why was that?

2Pac In Marin City it seemed like things were real country. Everything was straight forward. Poverty was straight forward. There was no way to say I’m poor, but to say ‘I’m po’…we had no money and that’s what influenced my style.

Davey D: How did you hook up with Digital Underground?

 2Pac: I caught the ‘D-Flow Shuttle’ while I was in Marin City. It was the way out of here. Shock G was the conductor.

Davey D: What’s the D-Flow Shuttle?

2Pac:The D-Flow Shuttle is from the album ‘Sons of the P‘ It was the way to escape out of the ghetto. It was the way to success. I haven’t gotten off since…pacshock_0_0_0x0_350x369

Davey D: Now let’s put all that in laymen’s terms

2Pac: Basically I bumped into this kid named Greg Jacobs aka Shock G and he hooked me up with Digital Underground and from there I hooked up with Money B… and from there Money B hooked me up with his step mamma… and from there me and his step mamma started making beats…[laughter] Me and his step mamma got a little thing jumping off. We had a cool sound, but Shock asked me if I wanted a group. I said ‘Yeah but I don’t wanna group with Money B’s step momma ’cause she’s gonna try and take all the profits… She wants to go out there and be like the group ‘Hoes with Attitude’, but I was like ‘Naw I wanna be more serious and represent the young black male’.

So Shock says we gotta get rid of Money B’s step mamma. So we went to San Quentin [prison] and ditched her in the ‘Scared Straight’ program…[laughter. After that Shock put me in the studio and it was on..This is a true story so don’t say anything.. It’s a true story. And to Mon’s step mamma I just wanna say ‘I’m sorry, but a man’s gotta do what a man’s gotta do. I’m sorry but it was Shock’s idea-Bertha.. but don’t worry she can get her half of the profits from the first cut after she finishes doing her jail time. [laughter]

Davey D: What’s the concept behind your album 2Pacalypse Now’?

 2Pac: The concept is the young Black male. Everybody’s been talkin’ about it but now it’s not important. It’s like we just skipped over it.. It’s no longer a fad to be down for the young Black male. Everybody wants to go past. Like the gangster stuff, it just got exploited. This was just like back in the days with the movies. Everybody did their little gun shots and their hand grenades and blew up stuff and moved on. Now everybody’s doing rap songs with the singing in it.. I’m still down for the young Black male. I’m gonna stay until things get better. So it’s all about addressing the problems that we face in everyday society.

Davey D: What are those problems?

2Pac: Police brutality, poverty, unemployment, insufficient education, disunity and violence, black on black crime, teenage pregnancy, crack addiction. Do you want me to go on?

 Davey D: How do you address these problems? Are you pointing them out or are you offering solutions?

2Pac: I do both. In some situations I show us having the power and in some situations I show how it’s more apt to happen with the police or power structure having the ultimate power. I show both ways. I show how it really happens and I show how I wish it would happen 

Davey D: You refer to yourself as the ‘Rebel of the Underground’ Why so?

2Pac: Cause, as if Digital Underground wasn’t diverse enough with enough crazy things in it, I’m even that crazier. I’m the rebel totally going against the grain…I’m the lunatic that everyone refers to. I always want to do the extreme. I want to get as many people looking as possible. For example I would’ve never done the song ‘Kiss U Back’ that way.I would’ve never done a song like that-That’s why I’m the rebel.

2PacsmileDavey D: Can talk about your recent encounter with police brutality at the hands of the Oakland PD?

 2Pac:We’re letting the law do its job. It’s making its way through the court system.. We filed a claim…

Davey D:Recount the incident for those who don’t know..

2Pac:For everyone who doesn’t know, I, an innocent young black male was walking down the streets of Oakland minding my own business and the police department saw fit for me to be trained or snapped back into my place. So they asked for my I-D and sweated me about my name because my name is ‘Tupac’. My final words to them was ‘f— y’all’ . Next thing I know I was in a choke hold passing out with cuffs on headed for jail for resisting arrest. Yes.. you heard right-I was arrested for resisting arrest.

Davey D:Where is all this now?

2Pac: We’re in the midst of having a ten million dollar law suit against the Oakland Police Department. If I win and get the money, then the Oakland Police department is going to buy a boys home, me a house, my family a house and a ‘Stop Police Brutality Center’ and other little odd things like that..

Davey D:In the video for the song ‘Trapped‘ do you think that would’ve had the police want to treat you aggressively? After all, the video is very telling especially in the un-edited version where you have a cop get shot.

2Pac: Well the ironic thing is the cops I came across in that incident didn’t know about that video. The second thing is that everything I said in that video happened to me. The video happened before the incident. In the video I show how the cops sweat me and ask for my ID and how I can’t go anywhere…

Davey D:Let’s talk about the movie ‘Juice’. How did you get involved? Where’s it at? and what’s it about?  

2Pac: MMM what led me? Well, we have the Freaky Deaky Money B and Sleuth [raod manager for DU]. Money B had an audition for the movie Sleuth [road manager] suggested I also come along so I went. Money B read the script and said to me’ this sounds like you- a rebel. he was talking about this character named Bishop. I went in cold turkey, read, God was with me…

Davey D:Have you ever had acting experience before?

2Pac: Actually I went to the school of Performing arts in Baltimore and that’s where I got my acting skills.

Davey D:Ok so you weren’t a novice when you went up there… So what’s the movie about?

2Pac:The movie is about 4 kids and their coming of age.

Davey D:Is it a Hip Hop movie?

2Pac:No, it’s not a hip hop movie. It’s a real good movie that happens to have hip hop in it. If it was made in the 60s it would’ve depicted whatever was ‘down’ in the 60s…My character is Roland Bishop, a psychotic, insecure very violent, very short tempered individual.

Davey D:What’s the message you hope is gotten out of the movie?  

2Pac: You never know what’s going on in somebody’s mind. There are a lot of things that add up. There’s a lot of pressure on someone growing up. You have to watch it if it goes unchecked. This movie was an example of what can happen…

Davey D:Can you explain what you mean by this?

 2Pac:In the movie my character’s, father was a prison whore and that was something that drove him through the whole movie…

Davey D: This was something that wasn’t shown in the movie?

2Pac: Yes, they deleted this from the film. Anyway this just wrecked his [Bishop’s] mind. You can see through everybody else’s personality, Bishop just wanted to get respect. He wanted the respect that his father didn’t get. Everthing he did, he did just to get a rep. So from those problems never being dealt with led to him ending four people’s lives.

Davey D:Do you intend on continuing making movies?

2Pac: It depends on whether or not there are any good parts. I want to challenge myself.

Davey D:What is your philosophy on hip hop? I’ve heard you say you don’t to see it diluted?

2Pac: Well when I said that, it made me think. It brought me to myself. Now I have a different philosophy. Hip Hop when it started it was supposed to be this new thing that had no boundaries and was so different to everyday music. Now it seems like I was starting to get caught up in the mode of what made hip hop come about. I would walk around and hear something and start saying ‘That’s not Hip Hop’. If someone started singing, I would walk around and say ‘That’s not Hip Hop’. Well, now I’ve changed my mind. That could be Hip Hop.As long as the music has the true to the heart soul it can be hip hop. As long it has soul to it, hip hop can live on.

Davey D:I guess my question would be, how do you determine what’s soul and what isn’t?

2Pac: Well you can tell. The difference between a hit like ‘Make You Dance’ [C&C Music Factory] and ‘My Mind Is Playing Tricks On Me’ [Geto Boys]. You have to ask yourself, ‘Which song moves you’.

Davey D: Well actually both. Both songs move me

2Pac: Really? well… ok there you go

Davey D:So they both would be Hip Hop, right?

2Pac:I guess so, at least in your opinion. ‘The Make You Dance’ song didn’t move me. But the Geto Boys song did move me

Davey D:Well for the record Bambaataa says both of them are Hip Hop. I asked him what he thought about groups like C&C Music Factory. He said they were part of the Hip Hop family…But that’s his philosophy on things. So what’s your plans for the next year or so?

2Pac: To strengthen the Underground Railroad. I have a crew called the Underground Railroad and a program called the Underground Railroad…I wanna build all this up, so that by next year you will know the name Underground Railroad

Davey D:So what’s the concept behind The Underground Railroad?

2Pac:The concept behind this is the same concept behind Harriet Tubman, to get my brothers who might be into drug dealing or whatever it is thats illegal or who are disenfranchised by today’s society-I want to get them back into by turning them onto music. It could be R&B, hip hop or pop, as long as I can get them involved. While I’m doing that, I’m teaching them to find a love for themselves so they can love others and do the same thing we did for them to others. Davey D: How many people in the Underground Railroad? Is it a group that intends to keep constantly evolving? Also where are the people who are a part of Underground Railroad coming from?

2Pac: Right now we’re twenty strong. The group is going to be one that constantly evolves. The people that are in the UR are coming from all over, Baltimore, Marin City, Oakland, New York, Richmond-all over. Davey D: What do you think of the Bay Area rap scene compared to other parts of the country?

 

2Pac: Right now the Bay Area is how the Bronx was in 1981. Everybody is hot. They caught the bug. Everybody is trying to be creative and make their own claim. New York just got to a point where you could no longer out due the next guy. So now you have this place where there isn’t that many people to out due. Here you can do something and if it’s good enough people will remember you. So that’s what’s happening. here in the Bay Area, it’s like a renaissance.

Davey D: In New York the renaissance era got stopped for a number of reasons in my opinion. What do you think will prevent that from happening in the Bay Area?

2Pac: Well at the risk of sounding biased, I say Digital Underground. They are like any other group. I’ll give that to Shock G. He made it so that everything Digital Underground does it helps the Bay Area music scene. It grows and goes to New York and hits people from all over the country. That helps the Bay Area. Our scene is starting to rub off on people. We want everyone to know about Oakland. When other groups come down, like Organized Konfusion or Live Squad and they kick it with Digital Underground, they get to see another side of the Bay Area music scene.It’s a different side then if they kicked it with that guy… I don’t wanna say his name, but you know who he is he dropped the ‘MC’ from his name [MC Hammer].

Davey D: So you think Digital Underground will be more strength to the Bay Area rap scene because they help bring national attention. What do you think other groups will have to do?

2Pac: What we have to do is not concentrate so much on one group. We have to focus more on the area. It’s not about just building up Too Short, Digital Underground and Tony Toni Tone and say; ‘That’s it. They’re the only groups that can come from the Bay Area’. We have to let the new groups come out. Nobody wants to give the new acts a chance. Everybody wants to only talk about Too Short and Digital Underground…We have to start talking about these other groups that are trying to come in that are coming up from the bottom.

Davey D: When you say ‘come up’ what do you mean by that?
  
2Pac: It’s like this. Instead of letting them do interviews where nobody ever reads them, let a good newspaper interview them. Instead of putting them on the radio when nobody is ever going to hear them or where nobody is going to hear them, have them where people can hear them and get at them where they had a better chance, just like if they were Mariah Carey.
  
Davey D: Do you find the Bay Area sound is being respected? Do you find that people are starting to accept it around the country? 
  
 2Pac: I feel that the Bay Area sound hasn’t even finished coming out. It’s starting to get respected more and more everyday. 
 
 

 

Davey D: Your brother Moecedes is a rapper for the group Tony Toni Tone. What’s the story with him? Are you guys gonna team up?
 
2Pac: He’s in the Underground Railroad. He’s also about to come out with another guy named Dana.
 
 Davey D: Who produced your album and are you into producing
 
2Pac: I co-produced it with the members of the Underground Railroad which is Shock G, Money B, Raw Fusion, Pee Wee, Jay-Z from Richmond, Stretch from the Live Squad. It’s really like a life thing-this Underground Railroad. It effects everything we do.
 
Davey D:Is there anything else we should know about Tupac?  
 
2Pac: Yeah, the group Nothing Gold is coming. My kids are coming out with a serious message…NG is a group coming out that I produce.. All the stuff I say in my rhymes I say because of how I grew up. So to handle that, instead of going to a pyschiatrist, I got a kids group that deals with the problems a younger generation is going through. They put them into rhymes so it’s like a pyschology session set to music. It’ll make you come to grips with what you actually do..
 
Davey D: What do you mean by that? Are they preaching?
  
 2Pac: No they’re just telling you straight up like Ice Cube or Scarface. They’re being blunt and it comes out of akid’s mouth. If you’re a black man, you’re going to really trip out cause they really call you out and have you deal with them…NG will make us have responsibility again. Kids are telling you to have responsibility…

 

 Davey D: What do you think of the current trends in Hip Hop like the gangsta rap, Afrocentric Rap, raggamuffin and the fusion of the singing and rap? Some people call it ‘pop rap’.

 

2Pac: I think all the real shit is gonna stay. It’s gonna go through some changes. It’s going through a metaphorphis so it will blow up sometimes and get real nasty and gritty, then the leeches will fall off and Hip Hop will be fit and healthy. Hip Hop has to go through all of that, but no one can make judgments until it’s over.
 

 

Davey D: What do you think the biggest enemies to Hip Hop are right now?
  
2Pac: Egotistical rappers. They don’t wanna open up their brain. Its foul when people are walking around saying things like; ‘Oakland is the only place where the real rappers come out. New York is the only place where the real rappers come out. They booty out there or they booty over there…’ All of that just needs to die or Hip Hop is gonna have problems. Its gonna be so immature. Thats just conflict in words. We can’t be immature we gotta grow.
 
 Davey D: Cool I think we got enough out of you 2Pac.
2Pac: yes I think you got enough
 
Davey D: Peace.
  

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Below is the actual Breakdown FM recordings of the interviews

 

 

 

Breakdown FM: 2Pac Birthday Tribute Mix

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This is a walk down memory lane where we celebrate the life and times of Tupac Amaru Shakur. He was born June 16th 1971 and died tragically September 13 1996. Featured on this Tribute mix are Sway from MTV, author Dr Michael Eric Dyson, 2Pac’s first manager Leila Steinberg, Big D one of 2Pac’s first producers, West Coast pioneer Julio G Congresswoman Cynthia McKinney, Shock G of Digital Underground,  YoYo and yours truly Davey D.

 Sit back and enjoy his words as we celebrate the accomplishments of one Hip Hop’s greatest rappers.. Big shout out to Big Jon Manual of KYLD radio and Alex Mejia of audio main frame produced segments for this tribute

click the link below to check out the Birthday tribute mix

Birthday Tribute Mix for Tupac Amaru Shakur

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